RETRO packaging
Year: 2022
Project type:
Packaging design
Collaborators:
HK Reklamebyrå
RETRO
In 2022, Retro went through a rebranding process, and as part of this, I designed new packaging solutions for the brand – including shopping bags, gift boxes, and wrapping materials.
The goal was to translate the updated visual identity into clean, functional and recognizable packaging that feels both modern and premium. A key part of the concept was using a bold blue color to stand out in the cityscape and create strong brand recognition in a physical retail context.